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World's Dirtiest Man
How misattribution will kill your business

Who is the “World’s Dirtiest Man” and what does he have to do with your business?
Amou Haji was not his real name, but a nickname given to elderly people meaning “old timer.”
He did not bathe for over 60 years because he feared that soap and water might cause disease.
Amou Hajji was celibate, ate meat from dead animals, drank water from puddles and rusty oil cans, smoked animal dung using an old pipe, and lived in a hole that he dug.
To manage his hair, he burned off the excesses with a flame. His skin was covered with soot and pus as a result of his refusal to bathe.
Why does any of this matter?
He lived to be 94.
Would you be willing to bet that smoking animal poop and not bathing will ensure you live to 94?
Yeah, me neither.
Many wouldn’t.
Imagine if this guy was a social media influencer, coach, or consultant.
All of the top health coaches in the space would go to his mastermind because he has results.
His ads and reels would flood your newsfeed..
"10X Your Life Span With This 1 Weird Habit" LOL JK..Don't smoke animal poop.
We’ve all listened to a coach, advisor, vendors, or random guru content.
They all attribute success to one thing or another.
I’ve been behind the scenes of 6, 7, and 8 figure businesses enough to know that MOST people don’t know why something did or didn’t work.
They attribute it to the most common denominator that confirms a bias or makes sense to them.
I’m not saying it’s wrong, or bad to give or take advice.
What you’ll learn in the next issue of Scale Chronicles Newsletter is that if you don’t educate yourself it can land you in hot water.
Listening to the wrong people, even if they have a track record, can ruin your business.
It’s the reason why I don’t just send you junk everyday, or AI written emails (also mostly junk IMO).
I want to educate you so that you can seek your own counsel first.
Then make decisions on hiring, traffic, and sales.
In the next issue, “Hijacked to Half a Mil’” because I share a bunch of goodies inside.
Including the entire funnel model I advise clients to use for their first million in revenue from paid traffic, and the one my client used on their road to 500k, (and later 1M+. Screen shots in the newsletter).
Talk soon,
- Lance C. Greenberg